Thorsten Flügel
Head of Brand
Ob online, offline oder alles dazwischen – Thorsten sorgt als Head of Brand dafür, dass KoRo nicht nur gut schmeckt, sondern auch gut erzählt wird. Große Kampagnen? Müssen nach KoRo klingen. Produktfotos? Müssen nach KoRo aussehen. Und unsere Snacks? Die sind sowieso lecker – aber ihre Verpackungen müssen sich nach KoRo anfühlen. Thorsten ist Experte in Sachen Brand Marketing, Brand Strategy, Creative Direction und Campaign Development. Nach seinem Magister in Medienwissenschaften führte ihn sein Weg über Red Bull, Netflix, Instagram, WhatsApp und Bumble, bis er schließlich bei KoRo gelandet ist, wo er all diese Erfahrungen einbringt. Zusammen mit seinem Team tüftelt er an Recherche, Ideenfindung, Umsetzung und dem gesamten visuellen Ausdruck unserer Marke. Und was macht Thorsten hier auf dem Blog? Er verrät Dir, wie eine Marke funktioniert, welche Ideen hinter Kampagnen stecken und was wir tun, damit alles harmoniert.
Wenn er nicht gerade an Insights, Storylines und Markenaktivierungen feilt, ist er als Nutritionist, Personal- und Fitnesstrainer unterwegs. Kein Wunder also, dass seine KoRo-Lieblinge vor allem in der Protein-Kategorie zu finden sind.
Thorstens Favoriten
Matcha vs. coffee: Pros, cons & more
There are two types of people in the morning: those who need coffee before they can even talk to others and those who wake up relaxed and go for a cup of tea. No matter which you prefer, both drinks have their pros and cons. Check out our deep dive into coffee vs matcha!
Lifecycle of a KoRo Product: From the idea to our online shop
Have you always been curious about where KoRo products come from? And by ‘where they come from’ we don’t mean the courier that delivers them to you, but how they are envisioned and created. Spoiler alert: the process takes a lot of time and many big decisions.
Nutrition tips for sports enthusiasts
Are you on your way to becoming a professional athlete or a passionate amateur athlete? Sports and nutrition go hand in hand. What you put into your body can influence your performance, recovery and overall wellbeing. Here are some practical tips for sports nutrition – from the right carbohydrates before and after exercise, to protein intake and staying properly hydrated.
KoRo x fitgreenmind
Whether it's a New Year's resolution or a long-term decision: this January we're going vegan with a very special Veganuary! And we are ready to take it to the next level, this year, thanks to the expertise and inspiration from Germany's most famous vegan influencer: Maya Leinenbach, a.k.a. fitgreenmind!
Snacks with benefits: KoRo is now B Corp™ certified!
Great news from our sustainability team: KoRo is now officially part of the B Corp™ movement! Maybe you have already spotted the logo with the circled B on our website or discovered it at other companies? Find out what this certification stands for and what it means for us as a company here!
Deep dive: KoRo's supply chain
It is very important to us here at KoRo to shorten supply chains where possible and to be transparent about them, in order to enable consumers to make informed decisions. But what exactly we mean by short supply chains sometimes raises questions. This is why we want to explain how we approach the topic of supply chains, what we have already implemented, and where there is still room for improvement. As a comparatively young company on the market, we are still far from perfect and are on a journey towards more direct trade routes and more transparent supply chains. In this article, we would like to give you an insight into the challenges we face on this journey, why transparency in supply chains is important, and how we are approaching this topic.
A look into our supply chain: Where do KoRo's cashews come from?
Our cashew pieces have quickly become a KoRo bestseller. Whether in muesli, for cooking or on their own as a snack: delicious, buttery cashews are real kitchen all-rounders. In this article, we want to tell you more about the origin of our raw cashews and our collaboration with the producers in Africa.
A little kitchen lore: rubbed herbs
POV: You're standing in front of the spice shelf in your local supermarket. In addition to the usual candidates salt, pepper and paprika, there are of course turmeric, cinnamon and cloves as well as ready-made spice mixes for various dishes. But you are looking for herbs. Pepper is available as whole grains and ground, salt in coarse and fine, but what are rubbed herbs actually supposed to be?