Thorsten Flügel
Head of Brand
Ob online, offline oder alles dazwischen – Thorsten sorgt als Head of Brand dafür, dass KoRo nicht nur gut schmeckt, sondern auch gut erzählt wird. Große Kampagnen? Müssen nach KoRo klingen. Produktfotos? Müssen nach KoRo aussehen. Und unsere Snacks? Die sind sowieso lecker – aber ihre Verpackungen müssen sich nach KoRo anfühlen. Thorsten ist Experte in Sachen Brand Marketing, Brand Strategy, Creative Direction und Campaign Development. Nach seinem Magister in Medienwissenschaften führte ihn sein Weg über Red Bull, Netflix, Instagram, WhatsApp und Bumble, bis er schließlich bei KoRo gelandet ist, wo er all diese Erfahrungen einbringt. Zusammen mit seinem Team tüftelt er an Recherche, Ideenfindung, Umsetzung und dem gesamten visuellen Ausdruck unserer Marke. Und was macht Thorsten hier auf dem Blog? Er verrät Dir, wie eine Marke funktioniert, welche Ideen hinter Kampagnen stecken und was wir tun, damit alles harmoniert.
Wenn er nicht gerade an Insights, Storylines und Markenaktivierungen feilt, ist er als Nutritionist, Personal- und Fitnesstrainer unterwegs. Kein Wunder also, dass seine KoRo-Lieblinge vor allem in der Protein-Kategorie zu finden sind.
Thorstens Favoriten
KoRo Rezepte
Hier findest du alle Rezepte!
Unser Blog
Das Food Journal
A new door every day — the history of Advent calendars
Do you remember how long December used to feel when you were a child? Everything was already beautifully decorated, candlelight everywhere, the smell of freshly baked treats in the air – yet Christmas Day (and especially the presents) still seemed impossibly far away. If you were lucky, there was the Advent calendar: that magical little moment each morning that made the wait feel shorter and the excitement grow just a little more each day.\nBut where does this beloved tradition actually come from? How is it celebrated around the world? And what makes a truly exceptional Advent calendar today? It’s time to dive into the festive countdown and uncover the charm behind it.
Out of stock at KoRo: Why some products are not available
You probably know the feeling: you are looking through the KoRo shop, ready to order your favourite snacks again – and then you see the grey sign: ‘Out of stock’. We understand that this can be frustrating! That's why we're working hard to change this situation. Here, we'll explain why this happens, what we're doing behind the scenes to fix it, and what it means for you.
Matcha vs. coffee: Pros, cons & more
There are two types of people in the morning: those who need coffee before they can even talk to others and those who wake up relaxed and go for a cup of tea. No matter which you prefer, both drinks have their pros and cons. Check out our deep dive into coffee vs matcha!
Lifecycle of a KoRo Product: From the idea to our online shop
Have you always been curious about where KoRo products come from? And by ‘where they come from’ we don’t mean the courier that delivers them to you, but how they are envisioned and created. Spoiler alert: the process takes a lot of time and many big decisions.
Nutrition tips for sports enthusiasts
Are you on your way to becoming a professional athlete or a passionate amateur athlete? Sports and nutrition go hand in hand. What you put into your body can influence your performance, recovery and overall wellbeing. Here are some practical tips for sports nutrition – from the right carbohydrates before and after exercise, to protein intake and staying properly hydrated.
KoRo x fitgreenmind
Whether it's a New Year's resolution or a long-term decision: this January we're going vegan with a very special Veganuary! And we are ready to take it to the next level, this year, thanks to the expertise and inspiration from Germany's most famous vegan influencer: Maya Leinenbach, a.k.a. fitgreenmind!
Snacks with benefits: KoRo is now B Corp™ certified!
Great news from our sustainability team: KoRo is now officially part of the B Corp™ movement! Maybe you have already spotted the logo with the circled B on our website or discovered it at other companies? Find out what this certification stands for and what it means for us as a company here!
Deep dive: KoRo's supply chain
It is very important to us here at KoRo to shorten supply chains where possible and to be transparent about them, in order to enable consumers to make informed decisions. But what exactly we mean by short supply chains sometimes raises questions. This is why we want to explain how we approach the topic of supply chains, what we have already implemented, and where there is still room for improvement. As a comparatively young company on the market, we are still far from perfect and are on a journey towards more direct trade routes and more transparent supply chains. In this article, we would like to give you an insight into the challenges we face on this journey, why transparency in supply chains is important, and how we are approaching this topic.