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Denise Wasem
27/10/2025

A new door every day — the history of Advent calendars

Do you remember how long December used to feel when you were a child? Everything was already beautifully decorated, candlelight everywhere, the smell of freshly baked treats in the air – yet Christmas Day (and especially the presents) still seemed impossibly far away. If you were lucky, there was the Advent calendar: that magical little moment each morning that made the wait feel shorter and the excitement grow just a little more each day.\nBut where does this beloved tradition actually come from? How is it celebrated around the world? And what makes a truly exceptional Advent calendar today? It’s time to dive into the festive countdown and uncover the charm behind it.

Vor einem grünen Hintergrund samt grünem Vorhang steht ein beigefarbener Adventskalender, auf dem ein gezeichneter Tannenbaum und Tiere zu sehen sind. Vor dem Kalender hält eine weibliche Hand ein Päckchen mit Laugenbrezeln in der Hand. Neben dem Kalender liegen Zapfen und ein Energy Ball.

History and origin of the Advent calendar

There are several stories about the true origin of the Advent calendar, but all of them trace back to the 19th century and to Christian traditions preparing for Christmas Eve. In many Protestant households, children would add one small picture to the wall each day, draw 24 chalk marks, or place a daily straw in the manger so the baby Jesus would rest comfortably on the 24th. Other early formats included “Christmas clocks” or Advent candles burned down each day to the next marking. However, Johann Hinrich Wichern, a Protestant theologian, is widely regarded as the inventor of the first Advent calendar. To make the wait feel shorter for children in a children’s home, he placed one candle for each day of Advent on a wagon wheel, and a larger candle for every Sunday – unintentionally creating the Advent wreath in the process.


The first printed Advent calendar sold commercially appeared in 1908 thanks to Gerhard Lang, the son of a pastor from Swabia. His design featured colourful illustrations that children could cut out and stick onto cardboard day by day. From 1958 onwards, the concept began to spread rapidly in Germany, evolving into the familiar format we know today: little windows and chocolate treats.

Ein Oberkörperfoto des Weihnachtsmannes, der einen klaren, runden Eimer mit dunklen und hellen Schokobrezeln in der linken Hand hält. Mit der rechten Hand hebt er eine dunkel überzogene Brezel zum Mund. Er trägt ein rotes Kostüm mit weißem Pelzbesatz und einen breiten schwarzen Gürtel mit einer goldfarbenen Schnalle. Der Hintergrund ist leuchtend rot.

Advent traditions around the world

Outside the German-speaking world, Advent calendars are not necessarily as widespread. Even though the tradition has become increasingly popular in recent years, a 2021 survey (survey in German) found that only around half of respondents in the United States owned an Advent calendar. As a fun side note: because Christmas is celebrated on the 25th in the US, you can actually buy two different versions – one with 24 doors and one with 25.


Across many other European and international regions, Advent calendars are now available too, often with their own cultural twist. In Nordic countries, for example, the tradition differs slightly from the classic German version: each day until 24 December, a new episode of a Christmas story is broadcast on radio or television. This custom began in Sweden in 1957, when the first “Julkalender” was aired.

Making your own Advent calendar

Today there are Advent calendars for every taste – from soothing bath salts and tricky puzzles to gardening seeds for keen hobbyists. Yet one favourite remains untouched at the top: calendars filled with chocolate and other sweet treats, confirmed once again in a 2024 survey (survey in German). And since we couldn’t agree more, here are a few thoughtful ideas for filling an Advent calendar for someone special:

Vor einem dunkelgrünen Hintergrund sind drei braune Mandeln, von denen Karamell tropft.

If you love Advent calendars but crafting isn’t your thing, no worries. We’ve also brought back our two festive Advent calendars this year – each filled with 24 KoRo favourites. Available in both classic and vegan. (See our lovely classic Advent calendar pictured below)

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Denise Wasem

Content & Copywriting DACH

Can you be a foodie even if you only know how to cook a handful of dishes? The answer: of course! Denise suffers from (self-diagnosed) Food Obsession Syndrome. Whether it's veggie curry, sticky tofu, spinach and feta risotto or caprese wraps –...

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