Beige is the new Black!
While many brands scream about flashy mega-discount deals at this time of the year, we stay beige – unusually calm for us. Beige isn’t just our colour; on Black Friday, it represents our stance against overconsumption. We create products meant to be enjoyed every day – not just when a sale catches your eye. That’s why we turn Black Friday into Beige Friday. At KoRo, the saying goes: 0% discount, 100% KoRo quality.
Sales at KoRo? Only with a solid reason! When products appear in our sales category, there’s always a good reason – for example, when the best-before date is approaching or if our warehouse is unusually full. It’s rare, but when it happens, we reduce the price of products. This is a conscious and thought-out decision, and is an exception, not the rule.
- Call your grandparents
- visit a local flea market
- go to the cinema
- bake cookies for your loved ones
- DIY some Christmas decorations
- read a good book
- clean out your closet
- go to the indoor pool
- explore a new corner of your city
- listen to your favourite podcast
Our product principles
Our products are guided by three key principles: value for money, sustainability, and flavour. Shopping often forces compromises, meaning that you have to leave at least one of these principles aside when choosing your products. At KoRo we aim to balance all three, to make it possible to make a decision that goes as far as possible in all three fields.
We focus on natural ingredients, balanced nutritional profiles, vegetarian or vegan recipes, and, for some items, less sugar than similar products. Where possible, we also consider organic sourcing, short supply chains, and palm-oil-free recipes. All of this is designed to remain accessible at a fair price, so everyone can enjoy high-quality food.
While many brands are now competing for customers’ attention with their colorful, loud, super, mega discount offers, we, like every year, have decided to stay beige and unusually quiet for our standards. Because beige is not only our company colour; on Black Friday it also represents our stand against overconsumption. That's why we are turning Black Friday into Beige Friday – with 0% discount and the usual 100% quality!
KoRo discounts! Only with a good reason! When we add products to our sales category, it's only for good reasons! There might be an approaching best-before date (we don't want food to end up in the trash), or we might have produced too much and inventory levels are therefore too high. The latter rarely happens thanks to good planning, but when it does, we consciously reduce the number of products in question.