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Beige is the new Black!

While many brands scream about flashy mega-discount deals at this time of the year, we stay beige – unusually calm for us. Beige isn’t just our colour; on Black Friday, it represents our stance against overconsumption. We create products meant to be enjoyed every day – not just when a sale catches your eye. That’s why we turn Black Friday into Beige Friday. At KoRo, the saying goes: 0% discount, 100% KoRo quality.

Sales at KoRo? Only with a solid reason! When products appear in our sales category, there’s always a good reason – for example, when the best-before date is approaching or if our warehouse is unusually full. It’s rare, but when it happens, we reduce the price of products. This is a conscious and thought-out decision, and is an exception, not the rule.

KoRo answers questions


Why we are not participating in Black Friday, what the 5% discount codes are all about & much more: answered here by our CFO Daniel.

KoRo answers questions


Why we are not participating in Black Friday, what the 5% discount codes are all about & much more: answered here by our CFO Daniel.

KoRo answers questions


Why we are not participating in Black Friday, what the 5% discount codes are all about & much more: answered here by our CFO Daniel.

Black Friday? Not our thing!


In order to distract you from the consumeristic craze around you, we have collected a few lovely things you can do instead of shopping.

  • Call your grandparents
  • visit a local flea market
  • go to the cinema
  • bake cookies for your loved ones
  • DIY some Christmas decorations
  • read a good book
  • clean out your closet
  • go to the indoor pool
  • explore a new corner of your city
  • listen to your favourite podcast

Our product principles


Our products are guided by three key principles: value for money, sustainability, and flavour. Shopping often forces compromises, meaning that you have to leave at least one of these principles aside when choosing your products. At KoRo we aim to balance all three, to make it possible to make a decision that goes as far as possible in all three fields.

We focus on natural ingredients, balanced nutritional profiles, vegetarian or vegan recipes, and, for some items, less sugar than similar products. Where possible, we also consider organic sourcing, short supply chains, and palm-oil-free recipes. All of this is designed to remain accessible at a fair price, so everyone can enjoy high-quality food.

While many brands are now competing for customers’ attention with their colorful, loud, super, mega discount offers, we, like every year, have decided to stay beige and unusually quiet for our standards. Because beige is not only our company colour; on Black Friday it also represents our stand against overconsumption. That's why we are turning Black Friday into Beige Friday – with 0% discount and the usual 100% quality!

KoRo discounts! Only with a good reason! When we add products to our sales category, it's only for good reasons! There might be an approaching best-before date (we don't want food to end up in the trash), or we might have produced too much and inventory levels are therefore too high. The latter rarely happens thanks to good planning, but when it does, we consciously reduce the number of products in question.

  • 400,000 tons of CO2 are released into the atmosphere in Germany only due to Black Friday purchases.
  • During Black Friday week, increased transport creates 94% more exhaust gases than during a normal week.
  • Approximately 80% of the items purchased during the Black Friday sale end up in the trash – due to poor quality or lack of interest.
Price-quality

The best possible quality at a fair price for our customers.

Sustainability

Mindful of people and  
resources.

Flavour

Delight at every bite — and accessible to all.