We get the same question all the time:
How are product decisions made at KoRo?
The simple answer:
It’s not easy. Every decision involves a huge amount of work, careful consideration and plenty of passion. For us, the foundation is a strong balance of our three guiding principles. When these are in harmony, we create enjoyment that simply feels good — day after day, bite after bite.
Our three guiding principles
At KoRo, the development of every product brings three factors into alignment: price–quality, sustainability and taste. We know that shopping usually involves compromise — which means at least one of these factors has to be disregarded. At KoRo, we strive to create balance and achieve all three.
To make that possible, we focus on natural ingredients, balanced nutritional values, vegetarian or vegan recipes and, for some items, less sugar than comparable products. We also assess whether organic certifications, short supply chains or palm-oil-free recipes are viable. All of this should remain available at a fair price so that as many people as possible have access to high-quality food.
Price-quality relationship
The best quality at a fair price for our customers.
Sustainability
We do our best. Every day.
Flavour
Pleasure at every bite – accessible to everyone.
Why are we explaining all of this?
Our main focus is to clearly explain why a product looks the way it does when it ends up on the shelf. That’s why we let you look behind the scenes. You’ll find out where our products come from, what goes into them and, for some items, exactly how many CO₂ emissions are generated.
We’re also fully transparent about price adjustments and our bulk packaging. One thing is clear: we are not perfect. That’s why we continue to fine-tune every single day to achieve our ultimate goal — to ensure every decision is rooted in our principles.
Curious? Try your hand at making KoRo product decisions!
Now it’s your turn: Based on this insight, could you make product decisions the KoRo way? Find out whether you’d choose according to the KoRo philosophy.
The raw material price of an existing product increases. What do you do: raise the price or remove the product from the range?
We keep the product — no one should have to give up their favourite snacks.
Organic or conventional — which do you choose for raw materials?
If the price difference is large, we offer both variants so everyone can decide for themselves.
Two prototypes taste equally good — one has a cleaner label, the other a better texture. Who wins?
Trick question! Ideally, there are more test rounds — until taste, texture and ingredients are all spot on.
One more tasting … but you’ve already tried 16 bars today. Do you still test the 17th?
Of course! The more we chew through, the better the final product becomes for our customers.
